Virtual tours are computer-generated recreations of real-world locales, generally consisting of a series of still photos. Virtual tours enable your clients and customers to take a virtual tour of your brand from every device. Virtual tours have been there for such a long time, and company owners should begin to see the value of including one in their marketing strategy.
People have become highly visual thanks to the internet. This implies that having visual material for your business that accurately portrays it has become critical. The Nielsen Norman Group stated that the average user spends fewer than 49 seconds on just a website. So, if you can't get the attention of the user in under 1 minute, you've already lost them.
Virtual tours are an excellent example of interesting content that will keep visitors on your site longer. Virtual tours will not only visually interest your prospective customers or consumers, but they will also be able to acquire a better understanding of what you do and what you can offer as a brand.
The following are some of the advantages of virtual tours to enterprises:
A 360-degree virtual tour can help you promote your business to attract more consumers and distinguish yourself from the competitors. The WAV organization claims that ads with virtual tours receive 40% more clicks than properties without virtual tours.
Improve visitor engagement: Virtual tours are watched 5-times longer than websites without them, according to statistics. Clients and customers may go inside your business just to see how you operate with a virtual tour, giving them more trust in your company. Furthermore, clients have a natural attraction for businesses that they can see.
Increase traffic and participation. BIA/Kelsey study stated that 97 percent of customers investigate goods and services locally online before making a purchase. Whatever your profession, whether retail, business, or industry, the data suggests that if individuals recognise who you are, they will become more eager to buy from you or engage with you.
Increase sales volume and speed. When a website features 360-degree photographs, the conversion rate for items sold on such pages is around 27% greater than when the images are two-dimensional. According to Golfsmith.com, items with the distinctive spin function convert at least 10% to 40% higher than those without it.
Increase the number of employment candidates. Nowadays, job seekers study organizations before applying. You may provide potential workers an insight into the office by using a virtual tour to pique their curiosity.
Virtual tours may be used in practically any industry. We demonstrated this at Professional 360 by creating virtual presentations for opera theaters, businesses, construction enterprises, furniture stores, auto dealerships, and other locations using our Panono camera. The options are limitless.
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To learn more about the ATLAS REALITY virtual tour solution, please contact CS at vanesa@atlasreality.co.id